Operators,
not advisors.
We're not consultants who've read about exits. We've done them.
Headland Partners is a collective of business owners who've built, scaled, and exited.
We started Headland Partners because we saw too many good business owners stuck, exhausted by what they'd built, unsure how to move on, failed by a broken exit process.
We're not brokers taking a cut to find you a buyer. We're not consultants telling you what to fix. We're the buyer and we do things differently because we've been where you are.
Meet the team
Martin Norbury
Business Exit Specialist
A business turnaround specialist who's spent decades helping owners build valuable, sellable businesses. He launched his first business in 1991, has exited twice, and once transformed a £250k monthly loss into profitability as CEO of a multinational. Author of I Don't Work Fridays and Your Million Pound Masterplan.
LinkedInLuke Redding
Growth & Sales Expert
Built Reddico from zero to a 7-figure EBITDA business with no outside funding. Scaled it from a Kent office to a remote-first global team, landing clients like Compare the Market, Auto Trader, and BlackRock. Named Fastest Growing Agency in the UK and featured in the Deloitte Fast 50.
LinkedInNick Redding
Scaling & Leadership
Scaled Reddico from startup to successful exit as Managing Director, leading the business through a decade of growth to acquisition by the Sideshow Group in 2021. Built a team and culture ranked among the UK's best workplaces, achieved B Corp certification, and kept the business thriving through COVID — without a single redundancy.
LinkedInCraig McDermott
Operations & Delivery
The operational engine behind Reddico's delivery, managing a hybrid team of full-time staff and 100+ contractors. Drove world-class client NPS scores and multiple UK and European Search Awards, including Best Small SEO Agency in Europe.
LinkedInReady to talk?
If you're thinking about selling your business, we'd like to hear from you.
Get in touch